For more than a decade, I've helped some of the world's most recognizable brands build audiences, shape culture, and drive meaningful business growth.

My career has taken me from PBS and SundanceTV to HBO Max, Netflix, and Disney, where I've led integrated marketing, social, creator partnerships, and audience development strategies for global entertainment brands. Along the way, I've launched new brands, built and led high-performing teams, partnered with creators and talent, and developed campaigns that have reached hundreds of millions of people.

What has remained constant isn't the industry—it's the work. I thrive at the intersection of strategy, creativity, and data, helping organizations better understand their audiences, tell more compelling stories, and build lasting communities around their brands.

Today, I also work as an independent marketing and growth consultant, partnering with organizations to strengthen brand positioning, develop audience-first marketing strategies, build creator and partnership programs, and unlock new opportunities for growth. Whether advising executive teams, leading cross-functional initiatives, or developing integrated campaigns, I enjoy solving complex business challenges through thoughtful, customer-centered marketing.

While much of my experience has been rooted in entertainment and media, I'm passionate about applying those same principles across industries—including technology, consumer brands, arts and culture, and mission-driven organizations. The fundamentals of great marketing remain the same: understand people, earn their attention, and create experiences that inspire them to engage.

I studied journalism with a minor in Art History at the University of Illinois, an education that reinforced my belief that every brand, organization, and institution has a story worth telling. Today, that philosophy continues to guide my work as both a marketing leader and strategic advisor.

Outside of the office, I am a student of wine (WSET Level 2) and hospitality, with consulting experience in the category. Check out my wine newsletter here. I am also an avid traveler, I love exploring culture through food, design, and local communities. I can usually be found thrifting, reading a great book, or visiting an art gallery.

Whether you're looking for an executive marketing leader, a strategic consultant, or a thought partner to help shape what's next, I'd love to connect.